Brand Information

Bhode first launched in 2008 when it produced headwear under the moniker of Bhode & Company; a nod to this early heritage is signified on the current headwear labels.

Taking its name from the term forebode [to predict a future event], the brand aims to reinvent tried-and-tested classic menswear silhouettes to meet present-day demands and aesthetics.

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Drawing inspiration from a wide range of sources, Bhode is highly influenced by industrial workwear, the hard-wearing and functional aspects of military apparel, and 90's youth subcultures. Through its work, Bhode continues to celebrate British working heritage, with a true consideration for tradition and attention to detail.

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The design ethos of the brand centres around using the best quality fabrics for each garment. Accordingly, they source all of their fabrics from Japanese, English, Italian or Portuguese mills — the result is a garment that is designed to last for decades to come. With all of their apparel garments being manufactured in small-batch European factories, we always ensure that there is no excess production.

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Dates for the Diary