Brand Information

FOUND is intentioned in the use of clothing to elicit cultural memories and bathe them in a refined and celebratory light.

 

Born from the vision of a family of first-generation Americans, the brand deftly balances the viewpoints of their South Asian immigrant heritage and their Western rural New Jersey upbringing - Resulting in an ode to the narrative of diaspora, creating a unique and captivating storytelling experience through the lens of a multifaceted identity.

 

Celebrating the intersection between the two worlds through their garments, FOUND pioneers a trail for a new language, one where novelty still feels familiar against the backdrop of what’s come before.

 

Each piece created is a labor of love, crafted with care and ethical consideration - fostering sustainable practices while supporting traditional craftsmanship. FOUND sets out to build purposefully themed collections with meticulously measured shapes, hand selected fabrics and unique silhouettes mixed with rich cultural textile references from the designers homeland. Intertwined harmoniously with the rustic charm of rural America - FOUND stands as a reflective testament to the relationship of diverse and captivating cultures, leading to a best-in-class collection of styles that over time expands in range.

 

 

Dates For The Diary